-By Haus of Mae Design Studio

I’m going to tell you the honest truth…

When I first launched my business, my website felt “good enough.” It held my services, my portfolio, and the essentials which was exactly what I needed in the early days of entrepreneurship. But as my work deepened and my clients evolved, something subtle began to shift.

I was designing elevated, intentional digital homes for my clients, while my own website no longer reflected the designer I had become and the designer I still wanted to be.

It wasn’t a dramatic realization.

It was a quiet one.

The kind that builds slowly, like noticing a room in your home feels a bit too small, slightly outdated, or suddenly cluttered. Nothing is wrong, but something is no longer right. Eventually, I had to face the truth:

I had outgrown the space I had built in the earlier stage of my business.

That’s when I knew it was time to rebrand—not because my business was broken, but because I had changed, the clients I was serving had evolved, and my brand was no longer feeling aligned.

But Here’s Why Rebrands Actually Matter

A rebrand isn’t just a cosmetic update like most assume.

It’s a recalibration.

A way of ensuring your external presence reflects the evolution happening behind the scenes.

A strong brand does three things exceptionally well:

1. It reflects and aligns with who you and your business are today: Not the version of you who launched your first offering, and not the version you felt you “should” be. Just you, right now.
2. It supports where you’re going next: A brand shouldn’t only tell the story of where you’ve been. It should leave room for growth, evolution, and the next chapter you’re actively stepping into
3. It creates an experience you’re proud to stand behind: Your website should feel like a space you’re confident inviting people into — one that represents your work, your values, and the level you’re operating at now.

When the alignment starts to slip, it tends to show up in the same ways. Almost every client who comes to me for a rebrand says some version of the same few sentences:

“My website doesn’t feel like me anymore.”
“My brand looks like an early version of my business.”
“People love my work, but my website isn’t attracting the right clients.”
“I’ve evolved, but my online presence hasn’t.”
“I’m embarrassed to send my link.”

That’s exactly where I found myself in 2025, which is what led to Haus of Mae.

The Strategy Behind Haus of Mae

I didn’t approach my rebrand as a solo creative undertaking. Haus of Mae was shaped through collaboration, clarity, and an honest look at how much my work and direction had shifted since I first launched my business. The strategy extended far beyond choosing a new color or font. It was about creating alignment.

That honest awareness became the starting point of the rebrand. Here’s what guided that process:

1. A Cohesive Framing Strategy

I wanted a clear, consistent way to communicate how I think about digital design and how Haus of Mae is understood as a brand. Framing websites as digital homes allows me to translate strategy, structure, and growth into language that feels intuitive, human, and approachable. Using this framework across my website, newsletters, and client experience creates cohesion and immediate recognition — helping clients understand not just what I do, but how and why I do it.

2. Communicating Depth Beyond the Visual

My work extends far deeper than aesthetics. I design brands and Showit websites with intention — grounded in clarity, structure, and long-term growth. Haus of Mae needed to reflect the strategy, care, and thoughtfulness that goes into every project, not just the final visual outcome.

3. Alignment With the Clients I Serve Today

As my business evolved, so did the clients I wanted to work with. My brand needed to feel like a place of trust — one that speaks to thoughtful, service-based business owners who value intention, refinement, and clarity. Haus of Mae was designed to feel supportive, steady, and confidence-building from the very first interaction.

4. An Elevated Identity Built to Last

This addresses longevity without repeating “alignment.”

I wanted a visual identity that felt refined and mature without relying on trends or fleeting aesthetics. The goal was to create something timeless — a brand that could evolve alongside my work rather than needing to be reinvented every few years.

And often, this kind of clarity doesn’t arrive all at once — it builds quietly.

You don’t need to wait for something to break before refreshing your brand or website. Most redesigns happen for a healthier reason: you’ve grown, and your online presence simply hasn’t caught up yet.

If any part of this story feels familiar, consider it a sign that you’re entering a new chapter — one that deserves a digital home aligned with the level you’re operating at now.

And if you’re ready to explore what that could look like with thoughtful guidance and intention, you can apply to work with me below.

[Apply to work with Haus of Mae]