The Foundation provides you with the essential building blocks of your visual identity so that your brand feels cohesive, recognizable, and aligned across every platform.
Timeline: Delivered in 1-2 weeks
Investment: $1200 CAD
Deliverables:
• Brand questionnaire + creative direction
• Primary logo design
• Secondary / alternate logo variations
• Cohesive color palette (with usage guidance)
• Typography system (header + body pairings)
• Simple brand style guide
• File exports for web + social use
• 1 round of refinements
The Heirloom Brand brings a deeply strategic and elevated brand identity experience—designed to bring clarity, cohesion, and a refined level of intention to every aspect of your brand.
Timeline: Delivered in 3-4 weeks
Investment: $2200 CAD
Deliverables:
• In-depth brand strategy + direction
• Expanded logo suite (primary, secondary, submarks, icons)
• Curated color palette with intentional usage system
• Elevated typography system with hierarchy
• Brand elements / supporting graphics
• Comprehensive brand guidelines document
• File exports for print + digital use
• 2 rounds of refinements
Through your application, we get a clear understanding of your business, your vision, and the level of support you’re looking for, whether you're building from the ground up or refining what already exists. This ensures your brand is rooted in clarity from the very beginning.
We take a deeper look at your business, your audience, and how you want to be perceived. Through a guided questionnaire (and strategy touchpoints for more custom projects), we uncover the personality, positioning, and feeling your brand should carry, so everything moving forward feels aligned and intentional.
This is where your brand begins to take shape behind the scenes. We define your visual direction, from tone and aesthetic to color and typography, ensuring every choice is grounded in purpose, not just preference.
For more in-depth projects, this phase includes deeper strategic refinement and positioning.
Where vision becomes visible. Your brand identity is thoughtfully crafted — from your logo suite to your color palette and typography — designed to feel cohesive, elevated, and true to your business. Every detail is considered, so your brand feels both beautiful and functional across every touchpoint.
We refine with care. You’ll have space to review and provide feedback, allowing us to polish and adjust until everything feels aligned, cohesive, and complete — without overcomplicating the process..
Everything you need, thoughtfully prepared. You’ll receive your final brand assets, organized and ready to use — along with guidance to help you confidently implement your brand across your website, social platforms, and beyond. Your brand is now ready to support your next chapter.
A Closer Look at Working Together
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From rearranging my room every few months as a kid and experimenting with nostalgic WordArt, to spending hours on creative projects and presentations throughout university, I’ve always been drawn to shaping spaces — both digital and physical — that create a feeling, for myself and for others.
Today, I bring that same intention into the digital space. Having worked with over a dozen of creative service providers and growing businesses, I create strategic, elevated branding and websites that are designed to connect with your ideal clients and support long-term growth within your business.
A Collection of Brands Now at Home in Digital Spaces Designed Just for Them
The Resource Vault
The Library
The Template Shop
Still exploring your options?